Most hospital advertising dramatizes a patient’s suffering as a means of grabbing attention. Since NewYork-Presbyterian has been voted best hospital in New York for 20+ years in a row, we built off this winning essence and leaned into celebrating patients thriving. Positioning NYP as a performance brand. Introducing, “Stay Amazing”, the creative platform, tells raw, unfiltered stories of patients from New York and how next-level care lives closer to home throughout the greater New York area.

Role: Art Director for print, social, and ooh