Lotto.com tasked us with development of a fully integrated campaign to help launch their brand to fully dominate the online lottery space. We combined the strategic nature of playing anytime, anywhere, with the exuberant feeling of winning, to create an extremely engaging, slightly absurd, yet completely relatable experience in the form of "Welcome to WINever." Inspiring people not to just to play anytime anywhere, but to believe they can win anytime, anywhere as well.

CREDITS

CCO Dan Lucey

ECD Adam Lock

ACD Christian Serna & Lindsey Rock

Director Luka Kostil

Art Director Rudy Troncone, Edwin Aristilde

Animator Shoaib Ali

Copywriter Nainika Kapoor